In today’s professional services industries, moving toward a high volume, transaction-based service model can be quite tempting and might even seem like a good idea. In fact, it’s one of the least productive moves a company can make, especially as it relates to long-term growth and viability. By investing time and effort into your customers, you can grow your association with them from transactional into a full-fledged relationship.
For a business to be successful over the long term, it’s necessary to build lasting customer relationships. It’s vital to be known, trusted, and well-liked by your customers, but how does one achieve such status?
Invest in the Relationship
If you’re looking to develop real, meaningful relationships with your customers, you’ll have to invest time, money, and effort in them. There’s no way to hack this—you must invest these resources. It’s necessary to learn what you can about your customers and get to know their industries. Each client must be treated as important, and it’s critical for you to add value and go the extra mile, whenever needed. However, remember to be patient with new client relationships. It takes time for you to get to know each other and for the relationship to develop into one where mutual trust exists. Over time you will prove yourself, trust will be built, and your customers will feel valued.
Keep Communication Lines Open
In order for customers to truly feel valued, they must be able to get in touch with you. Open lines of communications are key in allowing your customers to really get to know you (and by extension, your firm). It’s important to listen to the things your clients tell you or ask of you and then act accordingly. Do your very best to stay in regular contact and be more than an email address: pick up the phone and call! Be sure your customers know you’re a real person—put a voice to the name. When appropriate, make in-person visits as well. It’s amazing how far a “house call” can go in developing lasting relationships.
Provide Unparalleled Customer Service
What all of this boils down to is customer service and how well you take care of your customers. Investing in relationship building will not mean much if customers don’t feel that their complaints or concerns aren’t addressed promptly. Making it point to solve all problems and respond quickly lets clients know that you respect them and their time. Adding human touch and being as flexible as you reasonably can will make your firm more likable and more highly regarded in the end.
Here at The Records Company, we pride ourselves on these pillars of relationship building. We invest the time and money needed to get to know our customers. We are always here for our clients, maintaining open and reliable lines of communication. Finally, we are proudest of our top notch customer service. It’s the core tenant of our service model, and we do whatever it takes to ensure that our customers have the type of experience they’re looking for with a medical records retrieval company.
If you’re looking for more than just a transactional service provider for your medical records needs, give us a try. Sign up for a free account today and test-drive our state of the art online portal. You’ll only pay when you submit a request, and we don’t require any contracts or hefty fees to use our service. Best of all, if you have any questions or need direct support, you can contact us by phone, email, fax, mail, or on social media. We’re here, we’re listening, and we’re always ready to lend a helping hand.