The best business websites start with a clearly defined goal. For example, at The Records Company, our goal is to make the records retrieval process quick and easy for our clients. Everything we include on our website is oriented toward that goal and toward providing the best customer service in the records retrieval industry.
Simple
A lot of the advice out there to make your website more user-friendly boils down to one principle: keep it simple. This doesn’t mean you need a single image on a while background—that would be too simple—but the design elements should be clean, easy to follow, and visually interesting without clutter. The text should be clear and to the point. We know our clients’ time is valuable, so our site is designed to answer your questions, get you registered, and get your request in motion as quickly as possible.
Fast
A great website doesn’t just save your time by making navigation easy and intuitive. It literally saves your time by loading quickly and allowing almost instant access between pages and areas. You probably haven’t given much thought to how fast this page—or any other pages on our site—have loaded because you didn’t need to. The page was already running and ready for you.
Secure
Security is a concern for any website, but for those that handle sensitive information security is paramount. The Records Company transmits, receives, and stores some of the most sensitive information out there—medical records. We use state-of-the art encryption technology to preserve security and privacy for our clients.
Mobile
Our ongoing attachment to our mobile devices means a website must be as easy to use on a phone or tablet as it is on a desktop or laptop computer. In 2016, 90% of shoppers used their smartphones while shopping, but the importance of a strong mobile experience extends well beyond the retail sphere. It’s no coincidence that 2016 also saw mobile device usage exceed desktop usage for the first time. Our motto is “We go where you go,” which means we can access records anywhere in the world. It also means our mobile platform is optimized to allow you to access information and our records retrieval portal from any mobile device, whether you’re in your office, on the sidewalk outside, or at home on your sofa.